Amazon catalogue and SEO
Product listings, keyword research, parent/child variations and catalogue error fixes.
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Amazon Advertising (PPC)
Advertising on Amazon works when it is tied to margin and availability. We set up and run campaigns starting from what each product can afford to spend.
What it includes
- Strategy for Sponsored Products, Sponsored Brands and Sponsored Display campaigns
- Structure of the advertising account by objective and funnel
- Control of ACoS, TACoS, ROI and budget
- Search-term analysis, negative keywords and product segmentation
- Reporting on spend, attributed sales and issues
- Assessment of Amazon DSP for more advanced projects
When it makes sense
- You spend on ads but do not know which campaigns pay off
- Every product gets the same budget, whatever its margin
- You want to launch a new product with a spending plan
- Campaigns were created one at a time and need order and rules
What we need to start
- Access to the advertising account
- Product margin or cost, even approximate
- Your goals for the period: launch, volume, profitability
How we work
- 1
History
We analyse campaigns, catalogue and margins.
- 2
Structure
We set up naming, groups, targeting and budgets.
- 3
Optimisation
We adjust bids, keywords and placements on a regular basis.
- 4
Report
We read the data with you and agree the next actions.
Services that go with it
A+ Content, Brand Store and Brand Registry
Brand Registry, A+ content, Brand Store and trademark protection.
Learn more
TikTok Ads
Paid campaigns for your catalogue: setup, creative, optimisation and reporting.
Learn moreFirst conversation
Not sure it fits your case?
Tell us about your account, catalogue or project and we will say where it makes sense to begin.
Write to us